Catalog/Working Backwards Press Release

Working Backwards Press Release

Make sure to use this skill whenever starting a new product or feature initiative, the value proposition is vague and needs forcing clarity, writing a PRD and needing a customer-centric anchor, testing whether a product idea is compelling before building, or aligning the team on what customers will actually care about — even if the request is about 'product definition' or 'PRD writing' rather than explicitly about press releases.

Lenny's Podcastproduct-strategyadvisorheuristic
Download .skillInstall instructions

Install

Run the one-liner to fetch and unpack the skill into your Claude Code skills directory:

curl -sL https://skill.broker/skills/bill-carr/working-backwards-press-release.skill -o /tmp/working-backwards-press-release.skill && \ unzip -o /tmp/working-backwards-press-release.skill -d ~/.claude/skills/working-backwards-press-release/

Manual install

Download the .skill file above, then unzip it into ~/.claude/skills/working-backwards-press-release/.

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