Catalog/Differentiation Audit

Differentiation Audit

Make sure to use this skill whenever competitive pressure is rising and the team's advantage feels thin, the product pitch relies on 'better' instead of 'different', assessing long-term competitive position, evaluating whether advantages are structural or incremental, or diagnosing why competitors are catching up despite the team shipping more — even if the request is about 'competitive strategy' or 'differentiation' rather than explicitly about differentiation audits.

Lenny's Podcastproduct-strategyadvisorheuristic
Download .skillInstall instructions

Install

Run the one-liner to fetch and unpack the skill into your Claude Code skills directory:

curl -sL https://skill.broker/skills/jag-duggal/differentiation-audit.skill -o /tmp/differentiation-audit.skill && \ unzip -o /tmp/differentiation-audit.skill -d ~/.claude/skills/differentiation-audit/

Manual install

Download the .skill file above, then unzip it into ~/.claude/skills/differentiation-audit/.

Related skills

Category Creation Assessment Free
Make sure to use this skill whenever a product doesn't fit neatly into known categories, analysts and customers struggle to classify the product, debating whether to create a new category or position in an existing one, evaluating the cost of market education for a new category, or deciding between subcategory and full category creation — even if the request is about 'positioning' or 'go-to-market' rather than explicitly about category creation.
product-strategyadvisorproceduralApril Dunford
Positioning Canvas Free
Make sure to use this skill whenever positioning is vague or the team gives different answers to 'what do we do', a product is being repositioned for a new market, competitive pressure requires clarifying differentiation, designing the 'only we...' statement, or preparing messaging for a website or pitch deck — even if the request is about 'messaging' or 'competitive positioning' rather than explicitly about positioning.
product-strategyadvisorheuristicApril Dunford
Sales Pitch Structure Free
Make sure to use this skill whenever preparing for a sales presentation or demo, the current pitch leads with features instead of customer problems, win rates are low and pitch structure is suspected, training a sales team on consultative selling, or rebuilding a pitch after a competitive loss — even if the request is about 'sales' or 'presentations' rather than explicitly about pitch structure.
product-strategyadvisorheuristicApril Dunford