Catalog/Category Redefinition

Category Redefinition

Make sure to use this skill whenever a product opportunity exists at the intersection of multiple existing categories, the team is building something that doesn't fit neatly into one product category, or a competitive analysis requires understanding whether the product redefines the category rather than competing within it — even if the request is about 'product strategy' or 'competitive positioning' rather than explicitly about category redefinition.

Lenny's Podcastproduct-strategyadvisorheuristic
Download .skillInstall instructions

Install

Run the one-liner to fetch and unpack the skill into your Claude Code skills directory:

curl -sL https://skill.broker/skills/bret-taylor/category-redefinition.skill -o /tmp/category-redefinition.skill && \ unzip -o /tmp/category-redefinition.skill -d ~/.claude/skills/category-redefinition/

Manual install

Download the .skill file above, then unzip it into ~/.claude/skills/category-redefinition/.

Related skills

Category Creation Assessment Free
Make sure to use this skill whenever a product doesn't fit neatly into known categories, analysts and customers struggle to classify the product, debating whether to create a new category or position in an existing one, evaluating the cost of market education for a new category, or deciding between subcategory and full category creation — even if the request is about 'positioning' or 'go-to-market' rather than explicitly about category creation.
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Positioning Canvas Free
Make sure to use this skill whenever positioning is vague or the team gives different answers to 'what do we do', a product is being repositioned for a new market, competitive pressure requires clarifying differentiation, designing the 'only we...' statement, or preparing messaging for a website or pitch deck — even if the request is about 'messaging' or 'competitive positioning' rather than explicitly about positioning.
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Sales Pitch Structure Free
Make sure to use this skill whenever preparing for a sales presentation or demo, the current pitch leads with features instead of customer problems, win rates are low and pitch structure is suspected, training a sales team on consultative selling, or rebuilding a pitch after a competitive loss — even if the request is about 'sales' or 'presentations' rather than explicitly about pitch structure.
product-strategyadvisorheuristicApril Dunford