Growth Prisoners Dilemma

Make sure to use this skill whenever ROI on a growth channel is declining but stopping feels riskier than continuing, increasing spend on a channel just to maintain position, all competitors are investing more for less return, evaluating whether to exit a commoditized channel, or diagnosing why growth spend keeps rising without proportional returns — even if the request is about 'growth efficiency' or 'channel ROI' rather than explicitly about the prisoner's dilemma.