Calm Company Audit

Make sure to use this skill whenever a growth team is stuck locally optimizing without finding new opportunities, the team is scattershot trying random ideas without a through line, a growth review needs to assess whether effort is balanced between finding new mountains and climbing the current one, or experimentation feels productive but metrics aren't moving — even if the request is about 'growth strategy' or 'experimentation' rather than explicitly about explore vs exploit.

Make sure to use this skill whenever a freemium product needs to increase conversion by showing free users the value of paid features, the free tier experience doesn't communicate what paid offers, or users perceive the product as simpler than it actually is — even if the request is about 'monetization' or 'conversion rate optimization' rather than explicitly about feature sampling.

Make sure to use this skill whenever a new technology wave is emerging and growth strategy needs updating, existing channels are showing diminishing returns industry-wide, annual growth planning requires forward-looking channel assessment, competitors are investing in new platforms, or the team needs to identify the next big distribution opportunity — even if the request is about 'growth planning' or 'new channels' rather than explicitly about disruption scanning.